Our role was to develop a concept for a sustainable attraction, scaled to the potential market, and showcasing the rich culture and history of this local industry. The aim was to add opportunity to the town without competing with existing businesses and commercial operations.

Working with Gibson Group we developed a high-level concept, which allowed us to scale the potential development, assess existing available premises and locations, propose additional accommodation and facility needs, and construct a viable, costed business vision for the development, with visitation and P & L projects for 5 years post-opening.